One of my students brought in an episode from Daria, a show I have never heard of. We had been reading articles about advertising and one talked about a school district in San Diego that was sponsored by Coke to the tune of a million dollars. The problem was that they had to sell a certain quota of the drinks to get the money. Eventually they were allowing students to drink Coke in the classrooms to reach their quota. "Fizz Ed is a parody of this story.
Sponsorship is a delicate issue. Schools are underfunded, and I think it is appropriate for private industries to help financially, but where do we draw the line? Ads at games and in student newpapers? Vending machines? Logos on football uniforms? Timpview, by virtue of being state champs two years in a row will be sponsored by Underarmor which means logos on all football uniforms. Will Timpview eventually call their football stadium Nuskin Field?
How would I use it -- Obviously, I would use it the next time I teach about corporate sponsorship, along with pictures of about every sports arena in the US. I remember the good old days when the Fiesta Bowl was just the Fiesta Bowl and not the Doritos Bowl (or the AT&T Bowl, or the Chik-fil-a Bowl, or the Outback Bowl).
How would I use it -- Obviously, I would use it the next time I teach about corporate sponsorship, along with pictures of about every sports arena in the US. I remember the good old days when the Fiesta Bowl was just the Fiesta Bowl and not the Doritos Bowl (or the AT&T Bowl, or the Chik-fil-a Bowl, or the Outback Bowl).
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